COCA-COLA – CHINESE NEW YEAR CAN DESIGN

Chinese New Year is considered an auspicious occasion - a time to celebrate with family and friends, a time of giving and wishing prosperity to others, a time to #sharehappiness.

The colour red (synonymous with Chinese New Year and Coca-cola’s branding) coupled with the colour gold, made the perfect pairing for the release of Coca-cola Malaysia's 8 special edition cans, bearing lucky Chinese characters to celebrate the Chinese New Year Festival in 2015: 滿 (Abundance), 安 (Peace), 喜 (Happiness), 福(Blessings), 旺 (Fortune), 吉 (Prosperity), 順 (Smooth) or 發 (Wealth).

Design, Typography & Illustration.

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LACOSTE – DESIGNED TO EXPLORE