AVANTI west coast – FEEL GOOD TRAVEL

Turbo the tortoise began it’s life in TVC – in essence, as an example of joy (the joy that travelling by train gives you). He personifies the feeling of that, hence the brand strap line – Feel Good Travel.

Turbo was incorporated into these ads, and partnered with the copy to convey the emotional side of the message – ‘this all feels good’. His job was to engage, amuse and carry the feel good feeling.

Avanti's dark turquoise colour, Graphene was used to bring out the identity of the brand and the white triangles inspired by Avanti’s logo was used to highlight Turbo’s joy for travelling.

Design & Typography.